Profile

Nora Sahraoui is a French and Moroccan fashion designer and business woman. Being North African and European and the contrast of these cultures are evident in her brand in Xela fashion. Morocco is a vibrant land with proud people, flavorful food, pulsating music and an abundantly rich culture. France is a land of haute couture fashion and an elegant and refined style. These counties are the fertile ground from which she discovered her love for fashion and are the spirit behind Xela Fashion.

As the Chief Designer and CEO of Xela Fashion, Nora Sahraoui is responsible for the ongoing development and success of the brand. She created and developed her fashion line of fine women’s clothing including Evening Wear, Maxi Dresses, Abayas, and accessories. Nora directs a team of manufatures in Dubai and Morocco .

As the CEO of Xela, Nora works with a talented and dedicated executive who develop the marketing and public relations for the brand. She develops and works with her team to implement the sales strategy which has grown her sales from start up to volumes of dresses per month in sales in markets including the Middle East, Europe, North America, and Asia.

Nora’s company has participated in New York Fashion Week and Miami Fashion Week. Xela Fashion dresses have been worn by celebrites such as former Ms. Univers Lela Lopez, Sherry Sheppard of the View, and Dania Ramirez among others. .

Nora contiunes to seek new and exciting opportunties to grow her brand and provide fashion forward clothing for today’s progressive woman.