UNDER THE HIGH PATRONAGE OF HIS MAJESTY KING MOHAMMED VI

Panel: Beauty & Fashion

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Technological Innovations in Fashion

 

In any culture, fashion and beauty is a direct reflection of personality, identity and individuality, and the sense of what is beautiful varies from China to India to Africa and Europe and the United States. Globally, the idea of what beauty is is extraordinarily diverse, and time has shown the fashion industry that embracing this diversity is the key to success. In recent years, there has been a growing emphasis on freeing ourselves and the next generation from beauty stereotypes. Fashion is no longer a means of fitting into a culture but of innovating upon that culture and expressing one’s identity. How can the fashion industry cater to this new generation? The demand for individuality has brought about startups which offer custom-designed cloths, 3D modeling as a solution for poorly-fitting cloths, and computer algorithms to monitor stylistic preferences and make suggestions. Numerous companies have arisen which emphasize natural beauty, selling Moroccan beauty products such as ghassoul, argan oil, and green clay. This panel will address the changing world of fashion and cosmetics, and how the advent of technology will lead to more innovation and empowerment than ever.