Case Study: Being profitable in Emerging markets

With over half of the world’s population living in emerging markets, what matters to startups is not the size of the market but the right approach. What strategies do successful entrepreneurs use to make sure their products/services are accepted by people who are at the bottom of the pyramid, or local companies which serve millions of people with lower income compared to the Western countries? Do aids and government relations really matter (the most)? Entrepreneurs and business(wo)men will share their lessons learned and experiences obtained in this panel.