Jakob Wakolbinger studied Mobile Experience at the University of Applied Sciences, Augsburg. In his Masters project, Paperbits, he and his team developed postcards with built-in NFC-Chips. The recipient can read a video with his NFC-smartphone, e. g. a holiday-video from the beach or birthday greetings. Now Jakob is founding an advertising agency for NFC. He won creative awards in each of his three Masters projects and is scholarship holder at the German Cusanuswerk. Also he is the founder of the startup-network SUN, which unites the most talented young entrepreneurs from all 12 nationally-funded fellowships in Germany.