Heikki Haldre represents Fits.me Virtual Fitting Room. Heikki believes the analysts who declare that one-in-four bricks-and-mortar clothing shops will close by 2020 – and he’s got data to support it. Online apparel retailers can grow their markets by replicating the brick-and-mortar experience. Emerging technologies make it possible to enhance online experience to be better than the experience in stores. They can give customers the ability to try on clothing virtually, without going into the shop, yet still knowing their purchases will fit the way they want.

Heikki, frequent speaker on the future of retail, is among Vogue’s “Online Fashion 100” – top 100 most influential names of the digital fashion world. Fits.me is the winner of numerous awards,
including American Innovation Award and CNBC’s Top 20 Breakout Brand. Heikki believes that the best way to predict the future is to invent it.